To commemorate Singapore’s 60th anniversary of independence in 2025, Moove Media launched an advertising campaign on public buses, featuring 3D signs mounted on the roofs of select buses. The 3D sign facing the rear of the bus lights up at night, adding a dynamic element to the display.

Wraps

These buses are wrapped in accordance of the 2/3 rule for public buses, where the front 1/3 of the bus, inclusive of the operator logo, is to remain free from advertising.

Apart from the various advertising material from the partners, this advertising campaign series incorporates the SG60 logo and “Happy Birthday Singapore” into the wrap.

On the roof, a design that blends “SG” and “60” into one unified shape is mounted facing the rear. A 2D version of this is mounted on the sides of the roof. At night, the 3D sign would be illuminated.

Other 3D elements are also mounted on the roof of the buses.