Go-Ahead EB Ride – On Demand Employee Shuttle Bus

In Late March 2019, Go-Ahead Singapore launched EB Ride, an On-Demand Bus Service for its Employees. The EB Ride platform is developed by Via Transportation, Inc., which uses an adaptation of the software and hardware solutions that manage the On-Demand Public Bus (Joo Koon) trial via the BusGo app.

Via Transportation was awarded two contracts by the Land Transport Authority (LTA) in 2018, as part of the On-Demand Public Bus trial. The company developed software and hardware solutions for the ODPB system, including a dynamic matching and routing algorithm, mobile apps for commuters and bus captains, and back-end tools required to monitor services.

According to Go-Ahead Singapore’s Sustainability Report 2019, a third of employees who rely on Employee Bus services travel on EB Ride.


Background

Back in 2019, Go-Ahead Singapore operated eight fixed-route Employee Bus Services (GA 1 to GA 8), which run multiple trips during the early hours of the morning, ferrying Bus Captains between Loyang Bus Depot and their homes around different parts Singapore.

With the introduction of EB Ride, the application generates a dynamic routing between bus stops where Go-Ahead Employees need to get on or get off, which in turn saves time by sending employees home faster and reduces their travelling time to Loyang Bus Depot. The service operates from 0000hrs to 0630hrs daily. It is not known if the rollout of EB Ride resulted in the withdrawal of existing fixed route Employee Bus Services.

According to Go-Ahead Singapore, the app allows pre-booking of rides at preferred times and pick-up points, functioning very much like a ride-hailing app, without any payment required. Users could book scheduled rides up to two weeks in advance, providing ample time to accommodate schedules and plans, whilst ensuring that one gets a ride booked for the journey to work or home.

With the digital transition from fixed-route employee bus services to dynamic routing, Go-Ahead aimed to increase the efficiency of its employee bus services. This on-demand service utilises an algorithm to plan routes according to individually booked journeys, minimising passengers’ wait and travel time.


How It Works

The service is only available to employees of Go-Ahead Singapore, and is offered free of charge.

Users must first download the EB Ride application from either the Google Play Store or Apple App Store and follow the in-app instructions to register for an account. Sign-ups require login credentials that are provided only to company employees. To ensure that only Go-Ahead Singapore employees sign up for EB Ride, an admin verifies the data and provides the login account details (e-mail and password) separately to the employee.

To make a booking, users must select their pick-up/drop-off location as Loyang Bus Depot and their home address through a drop-pin or manual entry field. In addition, a timing to depart/arrive Loyang Depot must be selected.

Bookings must be made by 1600hrs the same day for both outbound services (leaving Loyang Depot) and inbound services (towards Loyang Depot) the following morning. A notification on the pick-up time and location for inbound trips would be issued at around 1900hrs the same day.

From Loyang Depot, pick-ups start from 0000hrs for outbound trips, and the last inbound trip reaches Loyang Depot at 0630hrs. Employees are able to track the bus in real time in the app when it is on the way to pick them up.

The EB Ride Services are numbered from GA Ride 01, GA Ride 02, etc.


Infrastructure

Similar to the On-Demand Public Bus (Joo Koon) service, buses are equipped with a tablet device running a Driver version of the On-Demand Application. The app provides Bus Captains with travel directions and bus stop locations.

Updates

From Sunday 31 March 2019, the EB Ride service was scaled down to only serve Punggol, Pasir Ris and Changi Village to “provide high quality of service to riders” [sic]. On the same night, all original employee bus services resumed service to cater to Employees living in other areas or who are unable to book an EB Ride service.

From Tuesday, 24 December 2019, EB ride serves the full GA ride zone including Woodlands, Geylang and Bedok from 5:30am to 6:30am.

The EB Ride service was suspended during the COVID-19 circuit breaker and post-circuit breaker period.


See Also

2 thoughts on “Go-Ahead EB Ride – On Demand Employee Shuttle Bus

  • 14 April 2019 at 12:31 PM
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    Looks like it’s no good when there are commercials on the bus. Really looks sub-standard.

    Reply
  • 14 April 2019 at 11:01 AM
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    Seriously EB/WT should have fixed route not on demand type

    Reply

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