[Defunct] Premium Bus Service 543

Premium Bus Service 543 was a Premium service operated by Aedge Holdings from Jurong East Avenue 1 to Nicoll Highway. The route passed through Toh Guan Road, AYE and Cecil Street, operating two trips in the morning.

Premium 543 was withdrawn on 1 Jan 2022 after being suspended from 11 May 2021.

Jurong East Ave 1 → Nicoll Highway
Blk 252
Jurong East Ave 1
Blk 246
Jurong East Ave 1
Opp Blk 288D
Toh Guan Rd
Blk 284
Toh Guan Rd
Opp IMM Bldg
Toh Guan Rd
Tanjong Pagar Stn Exit C
Anson Rd
Opp GB Bldg
Cecil St
Prudential Twr
Cecil St
Fullerton Sq
Fullerton Rd
Opp Suntec City
Nicoll Highway
Opp Nicoll Highway Stn
Nicoll Highway


Technical Information
Jurong East Ave 1 (Blk 252) → Nicoll Highway (Opp Nicoll Highway Stn)
Passes Through Toh Guan Rd, AYE, Cecil St
Travelling Time 45 mins
Operator Information
Former Operator Aedge Holdings Pte Ltd
Departure Times from Jurong East Ave 1
0755hrs, 0805hrs (Weekdays, except Public Holidays)
Fare Flat Fare: $4.20
Transfer rebates & concessionary travel are not applicable.

Premium 543 served housing estates around Jurong East Neighborhood 2 (around Jurong East Ave 1 / Toh Guan Rd) with bus connections to the CBD, eliminating the hassle of transferring between different modes of transport. It was a more convenient alternative route for residents who would otherwise rely on the MRT or other bus routes to reach the city.

In 2014, City Direct 657 was launched between Jurong East and Shenton Way, which reduced demand on this service as a cheaper alternative. Express 502 also serves the Toh Guan catchment areas to Shenton Way, but via Orchard Road.

Transfer of Operations to Aedge Holdings
Poster for Premium 543
Poster for Premium 543

From 29 Feb 2016, Aedge Holdings Pte Ltd took over operations for Premium 543. Trip timings were revised to 3 AM trips and the morning route was extended to Nicoll Highway. Additionally, 2 PM trips were introduced from Beach Rd back to Jurong East and West (1810hrs, 1825hrs), via Marina Blvd. These were subsequently reduced to 1 trip at 1825hrs and eventually withdrawn from 8 Aug 2016.

Departure Timings
  • AM Peak from Blk 252, Jurong East Ave 1: 0755hrs, 0805hrs

Operating Days: Weekdays only. Does not operate on Weekends and Public Holidays.

Fare: Flat fare of $4.20. Transfer rebates & concessionary travel are not applicable.

Fleet: Premium 543 operates on private coaches from Aedge Holdings.


Operator History
  • 16 Jul 2007 – 26 Feb 2016: SBS Transit Ltd
  • 29 Feb 2016 – 31 Dec 2021: Aedge Holdings Pte Ltd
  • 2007 (16 Jul): Introduced by SBS Transit as a Premium Service from Jurong East Avenue 1 → Fullerton Rd, with one trip departing at 0800hrs. Charges a flat fare of $3.00
  • 2008 (21 Jul): Fare revised to $3.30
  • 2009 (01 Apr): Fare temporarily lowered to $3.10
  • 2009 (05 Oct): Amended to ply Cecil Street (from Robinson Rd)
  • 2010 (30 Jun): Fare reinstated to $3.30
  • 2011 (08 Nov): Fare increased to $3.50
  • 2011 (28 Nov): Additional trip at 0750hrs
  • 2014 (04 Aug): Fare revised to $4.20
  • 2016 (29 Feb): Operations transferred to Aedge Holdings Pte Ltd, with an additional AM Trip and return trips from Beach Rd to Jln Boon Lay.
  • ???: Reduced to 1 PM trip
  • 2016 (08 Aug): PM Trips withdrawn
  • 2022 (01 Jan): Service Withdrawn

External Links

Back to Premium Bus Services
Back to Bus Services

7 thoughts on “[Defunct] Premium Bus Service 543

  • 3 August 2020 at 9:57 AM

    It seems like they had reduced to 2 trips after the circuit breaker. Maybe the revised timing can be updated in this website?

  • 14 November 2017 at 10:28 AM


    For the past few weeks, the bus is always fulk with people standing till the door on the 8.15am bus at Toh Guan.

    Are there still 3 bus frequencies or have you made changes?

    If there are still 3 buses and the 2 bus is always empty, perhaps you can adjust the second bus’ timing to a later time. It does not make sense for people yo pay SGD4.20 to take a premium bus, only to stand throughout the journey.

    However, if the second bus is also full, then perhaps you can consider having a 4th bus or changing back to the SBS double decker bus.

    The next question is why is it that the bus stops at Fullerton Sq and then the next bus stop is at opposite Suntec City, but it skips the bus stop at Esplanade Bridge?

  • 11 April 2017 at 8:05 AM

    Am now on the bus 543 boarded from toh guan stop. I realised that the driver drives the bus at a particular slow speed as I can see that he purposely let other vehicles passed in front him. The 657 came at the same time as his but i can see that that bus has already long gone yet this 543 stll near the creative at 8 am. We r paying premium hoping to get the comfort yet alsi on time to our work place.  With this indian driver skill i doubt i can achieve this result. If no imrovement from your end i will rather switch back to 657 at lower rate yet on time to office. Looking forward to your reply. 

  • 17 October 2016 at 5:34 PM

    Hi is there a pm bus timing? Has the pm operation started already? /

    • 17 October 2016 at 9:11 PM

      Hi Mon,

      There is no longer PM trips operated for Premium 543 from 8 August 2016.

      Land Transport Guru Admin Team

  • 4 May 2016 at 8:35 AM

    Can I confirm that there are 3 AM services for Bus 543? There are occasions where we have waited for the 3rd bus but it was a no show.
    Pls check for today 4 May (Wed). Waited at Toh Guan bus stop from 8.05am onwards but had to take a cab at 8.32am.


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