Premium Bus Service 543 was a Premium service operated by Aedge Holdings from Jurong East Avenue 1 to Nicoll Highway. The route passed through Toh Guan Road, AYE and Cecil Street, operating two trips in the morning.
Premium 543 was withdrawn on 1 Jan 2022 after being suspended from 11 May 2021.
||Jurong East Ave 1 (Blk 252) → Nicoll Highway (Opp Nicoll Highway Stn)|
|Passes Through||Toh Guan Rd, AYE, Cecil St|
|Travelling Time||45 mins|
|Former Operator||Aedge Holdings Pte Ltd|
|Departure Times from Jurong East Ave 1
||0755hrs, 0805hrs (Weekdays, except Public Holidays)|
|Fare||Flat Fare: $4.20
Transfer rebates & concessionary travel are not applicable.
Premium 543 served housing estates around Jurong East Neighborhood 2 (around Jurong East Ave 1 / Toh Guan Rd) with bus connections to the CBD, eliminating the hassle of transferring between different modes of transport. It was a more convenient alternative route for residents who would otherwise rely on the MRT or other bus routes to reach the city.
In 2014, City Direct 657 was launched between Jurong East and Shenton Way, which reduced demand on this service as a cheaper alternative. Express 502 also serves the Toh Guan catchment areas to Shenton Way, but via Orchard Road.
Transfer of Operations to Aedge Holdings
From 29 Feb 2016, Aedge Holdings Pte Ltd took over operations for Premium 543. Trip timings were revised to 3 AM trips and the morning route was extended to Nicoll Highway. Additionally, 2 PM trips were introduced from Beach Rd back to Jurong East and West (1810hrs, 1825hrs), via Marina Blvd. These were subsequently reduced to 1 trip at 1825hrs and eventually withdrawn from 8 Aug 2016.
- AM Peak from Blk 252, Jurong East Ave 1: 0755hrs, 0805hrs
Operating Days: Weekdays only. Does not operate on Weekends and Public Holidays.
Fare: Flat fare of $4.20. Transfer rebates & concessionary travel are not applicable.
Fleet: Premium 543 operates on private coaches from Aedge Holdings.
- 16 Jul 2007 – 26 Feb 2016: SBS Transit Ltd
- 29 Feb 2016 – 31 Dec 2021: Aedge Holdings Pte Ltd
- 2007 (16 Jul): Introduced by SBS Transit as a Premium Service from Jurong East Avenue 1 → Fullerton Rd, with one trip departing at 0800hrs. Charges a flat fare of $3.00
- 2008 (21 Jul): Fare revised to $3.30
- 2009 (01 Apr): Fare temporarily lowered to $3.10
- 2009 (05 Oct): Amended to ply Cecil Street (from Robinson Rd)
- 2010 (30 Jun): Fare reinstated to $3.30
- 2011 (08 Nov): Fare increased to $3.50
- 2011 (28 Nov): Additional trip at 0750hrs
- 2014 (04 Aug): Fare revised to $4.20
- 2016 (29 Feb): Operations transferred to Aedge Holdings Pte Ltd, with an additional AM Trip and return trips from Beach Rd to Jln Boon Lay.
- ???: Reduced to 1 PM trip
- 2016 (08 Aug): PM Trips withdrawn
- 2022 (01 Jan): Service Withdrawn