Premium Bus Service 543

Premium Bus Service 543 is a Premium service operated by Aedge Holdings from Jurong East Avenue 1 to Nicoll Highway. The route passes through Toh Guan Road, AYE and Cecil Street, operating three trips in the morning.

Route Information
Route Jurong East Ave 1 (Blk 252) → Nicoll Highway (Opp Nicoll Highway Stn)
Passes Through Toh Guan Rd, AYE, Cecil St
Route Length 19.7km
Traveling Time 45mins
Operator Information
Current Operator Aedge Holdings Pte Ltd
Current Fleet Private Coaches
Departure Times from Jurong East Ave 1
0745 – 0805 (Weekdays)
Frequency Unidirectional Service
AM Peak: 10 mins


  • 2007 (16 Jul): Introduced by SBS Transit as a Premium Service from Jurong East Avenue 1 → Fullerton Rd, with one trip departing at 0800hrs. Charges a flat fare of $3.00
  • 2008 (21 Jul): Fare revised to $3.30
  • 2009 (01 Apr): Fare temporarily lowered to $3.10
  • 2009 (05 Oct): Amended to ply Cecil Street (from Robinson Rd)
  • 2010 (30 Jun): Fare reinstated to $3.30
  • 2011 (08 Nov): Fare increased to $3.50
  • 2011 (28 Nov): Additional trip at 0750hrs
  • 2014 (04 Aug): Fare revised to $4.20
  • 2016 (29 Feb): Operations transferred to Aedge Holdings Pte Ltd, with an additional AM Trip and return trips from Beach Rd to Jln Boon Lay.
  • ???: Reduced to 1 PM trip
  • 2016 (08 Aug): PM Trips withdrawn

Premium 543 serves housing estates around Jurong East Neighborhood 2 (around Jurong East Ave 1 / Toh Guan Rd) with bus connections to the CBD, eliminating the hassle of transferring between different modes of transport. It is a more convenient alternative route for residents who would otherwise rely on the MRT or other bus routes to reach the city.

In 2014, City Direct 657 was launched between Jurong East and Shenton Way, which reduced demand on this service as a cheaper alternative. Express 502 also serves the Toh Guan catchment areas to Shenton Way, but via Orchard Road.

Transfer of Operations to Aedge Holdings

Poster for Premium 543
Poster for Premium 543

From 29 Feb 2016, Aedge Holdings Pte Ltd took over operations for Premium 543. Trip timings were revised to 3 AM trips and the morning route was extended to Nicoll Highway. Additionally, 2 PM trips were introduced from Beach Rd back to Jurong East and West (1810hrs, 1825hrs), via Marina Blvd. These were subsequently reduced to 1 trip at 1825hrs and eventually withdrawn from 8 Aug 2016.

Departure Timings:

  • AM from Jurong East Ave 1: 0745hrs, 0755hrs, 0805hrs

Operating Days: Weekdays only. Does not operate on Weekends and Public Holidays.

Fare: Flat fare of $4.20. Transfer rebates & concessionary travel are not applicable.

Fleet: Premium 543 operates on private coaches from Aedge Holdings.


From Jurong East To Nicoll Highway
  •  Jurong East Ave 1
    – Blk 252

    – Blk 246
  • Toh Guan Rd
    – Opp Blk 288D
    – Blk 284
    – Opp IMM Bldg
  • Jurong East St 11 (Express)
  • Jurong Town Hall Rd (Express)
  • AYE (Express)
  • Keppel Rd (Express)
  • Anson Rd
    – Intl Plaza
  • Cecil St
    – Opp GB Bldg
    – Prudential Twr
  • Fullerton Rd
    – Fullerton Sq
  • Nicoll Highway
    – Opp Suntec City
    – Opp Nicoll Highway Stn


Operator History:

  • 16 Jul 2007 – 26 Feb 2016: SBS Transit Ltd
  • 29 Feb 2016 onwards: Aedge Holdings Pte Ltd



SBST Volvo B9TL CDGE (SBS7489D) – Premium 543


External Links:

Back to Premium Bus Services
Back to Bus Services

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6 thoughts on “Premium Bus Service 543

  • 14 November 2017 at 10:28 AM


    For the past few weeks, the bus is always fulk with people standing till the door on the 8.15am bus at Toh Guan.

    Are there still 3 bus frequencies or have you made changes?

    If there are still 3 buses and the 2 bus is always empty, perhaps you can adjust the second bus’ timing to a later time. It does not make sense for people yo pay SGD4.20 to take a premium bus, only to stand throughout the journey.

    However, if the second bus is also full, then perhaps you can consider having a 4th bus or changing back to the SBS double decker bus.

    The next question is why is it that the bus stops at Fullerton Sq and then the next bus stop is at opposite Suntec City, but it skips the bus stop at Esplanade Bridge?

  • 11 April 2017 at 8:05 AM

    Am now on the bus 543 boarded from toh guan stop. I realised that the driver drives the bus at a particular slow speed as I can see that he purposely let other vehicles passed in front him. The 657 came at the same time as his but i can see that that bus has already long gone yet this 543 stll near the creative at 8 am. We r paying premium hoping to get the comfort yet alsi on time to our work place.  With this indian driver skill i doubt i can achieve this result. If no imrovement from your end i will rather switch back to 657 at lower rate yet on time to office. Looking forward to your reply. 

  • 17 October 2016 at 5:34 PM

    Hi is there a pm bus timing? Has the pm operation started already? /

    • 17 October 2016 at 9:11 PM

      Hi Mon,

      There is no longer PM trips operated for Premium 543 from 8 August 2016.

      Land Transport Guru Admin Team

  • 4 May 2016 at 8:35 AM

    Can I confirm that there are 3 AM services for Bus 543? There are occasions where we have waited for the 3rd bus but it was a no show.
    Pls check for today 4 May (Wed). Waited at Toh Guan bus stop from 8.05am onwards but had to take a cab at 8.32am.


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